Today I got a weird text message from Tata Docomo indicating that I had a few missed calls and for INR 1 I can get the top 3 missed calls. Since MCA (Missed Call Alert) is a VAS service it looks like telephone companies are finding a easy way to squeeze them on customers by artificially rejecting calls and sending a MCA alert so that they gain in two ways:

  1. The subscriber has to make an outbound call
  2. The subscriber gets the missed numbers via VAS premium service.

The issue has been reported to TRAI/DoT via CpGrams: